Prompt Tracking: Does prompt variance % impact brand mentions?
This post was sponsored by Peec AI. The opinions expressed in this article are the sponsor’s own. Which prompts should I prioritize tracking for AI visibility? Does exact wording change which brands AI engines recommend? Do I need to track every way someone might phrase a prompt in AI search? Marketers often panic about the […]
One Tech Brand Will Get the Biggest Discounts During Prime Day
We may earn a commission from links on this page. Amazon Prime Day is nearly here, and with it comes a surge of discounts and savings. While Amazon wants you to think each and every deal you come across is worth your time and attention, the truth is that few of these deals are actually […]
How to Effectively Align with Claude Code
at making quick implementations. However, now that coding has become a commodity, one of the main bottlenecks that I see is the knowledge transfer between a human brain and the coding agent. If an idea is presented correctly to the coding agent, it is extremely effective at implementing the solution, testing it, and ensuring the […]
Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites
Google’s John Mueller argued that LLM systems can’t use files like llms.txt to decide which websites to surface for a given query. He made the comments on a recent episode of Search Off the Record, the podcast from Google’s Search Relations team. His comment points to a broader signal problem, not just intentional gaming. Even […]
Shows and Movies Like ‘Disclosure Day’ You Should Watch Next
We may earn a commission from links on this page. Steven Spielberg’s latest has done some very respectable business at the box office, and, even if it’s not exactly an indie, continues a recent run of non-IP films (Obsession and Backrooms, specifically) doing extremely well against things like He-Man and a new Star Wars. All […]
How to Tell If a Prime Day Deal Is Just Hype
We may earn a commission from links on this page. Amazon Prime Day is nearly here. Throughout the week, you’ll find promotions on products from companies both big and small, all vying for your clicks and the contents of your bank account. Many of these offers will claim to be great deals, implying that not […]
Open-Source Discord Alternatives: What Stoat And Element Actually Fix
Hosting your own group chat could let you avoid a lot of drama. Primakov/Shutterstock Discord has become a go-to tool for friend groups, fan communities and online organizations of various sizes because of how simple it makes it to host text chats, voice calls and share your screen with other people. Over the last few […]
Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates
Google Ads Liaison Ginny Marvin announced three bidding and budgeting updates on LinkedIn, including one change scheduled to begin rolling out on August 17. Two of the updates expand capabilities that were previously limited or unavailable to many advertisers. Smart Bidding Exploration is now available globally, while Promotion mode is entering beta for Search and […]
Xbox Game Studios Chief Reportedly Steps Down As Layoffs Loom
Craig Duncan took charge of Xbox Game Studios in October 2024. Billy Freeman/Unsplash Xbox Game Studios looks set to find its third leader in the space of two years amid reports that Microsoft’s gaming division is preparing another major round of layoffs. The current Xbox Game Studios head Craig Duncan, who took up the post […]
EA Created An Entire Division To Push More In-Game Ads
Branded content and ad campaigns, it’s in the game. Electronic Arts has launched EA Advertising, its new platform dedicated specifically to in-game ads and brand partnerships. Ads in EA games aren’t new, but this division could lead to more sophisticated campaigns across video games under EA’s umbrella. So far, EA Advertising’s website highlights brand opportunities […]